Making Sense of Value: Why We Want What We Want

A graphic of a person thinking about products and prices.

Have you ever bought something, not because you needed it, but because it made you feel cool or part of something bigger? That’s the power of perceived value! In a recent podcast, Rory Sutherland, a marketing expert, talked about how companies like Apple and Tesla use psychology to make us see the value in their […]

Seeing Your Business Through Your Customer’s Eyes: A Guide to Smart Marketing

A large eye observes a busy marketplace with signs emphasizing "Customer," "Experience," and "Perception."

Have you ever wondered why some brands just seem to “get you” while others miss the mark? It’s all about understanding the customer! In this article, we’ll explore the fascinating world of marketing and psychology, based on insights from marketing expert Rory Sutherland and entrepreneur Simon Squibb. We’ll break down complex ideas into easy-to-understand tips […]

The Importance of Slow Thinking in a Fast-Paced World

A person meditating calmly amidst a chaotic swirl of distractions.

Have you ever felt like you’re constantly rushing from one thing to the next, barely having time to think? In today’s world, everything seems to be about speed and efficiency. But what if slowing down could actually make us more intelligent and improve our well-being? Rory Sutherland, a famous advertising executive and thinker, explores this […]

Coffee Shop Profitability: Why Most Cafes Fail (And How Yours Can Thrive!)

A graphic illustration of a coffee shop counter with a profit and loss chart.

Running a coffee shop might seem like a dream – the smell of fresh coffee, the friendly chatter, the satisfaction of serving your community. But the reality is that many coffee shops struggle to turn a profit. At XOA TAX, we’ve seen firsthand how easily cafes can fall into financial pitfalls. The good news? With […]

Unlocking Government Contracts: A Small Business Guide to Success in 2024

A small business owner reaching for a key labeled "Government Contracts."

The U.S. government, the world’s largest buyer of goods and services, allocates billions annually to small businesses. This represents a significant growth opportunity. This guide provides a roadmap to securing government contracts, outlining essential steps and strategies. Key Takeaways The government actively encourages small business participation through various programs. Understanding eligibility criteria, registering correctly, and […]

Early-Stage Small Business Finances: Common Pitfalls and How to Avoid Them

A vintage-style poster showing an entrepreneur standing on books labeled with financial essentials, pointing towards a bright future.

Starting a business is an exhilarating journey! But amidst the excitement of bringing your vision to life, it’s easy to overlook critical financial aspects. At XOA TAX, we understand the challenges entrepreneurs face, and we’ve seen firsthand how common financial pitfalls can hinder even the most promising startups. This blog post will guide you through […]

Choosing the Right Business Structure: A Guide to C Corps, S Corps, and LLCs

A block illustration showing three paths representing C Corp, S Corp, and LLC, each with unique characteristics.

Starting a business opens up a world of opportunities. Amidst the excitement of bringing your ideas to life, there’s an important decision to make early on: selecting the legal structure for your business. This choice influences your taxes, personal liability, and how your business operates. Let’s explore the key differences between C Corporations, S Corporations, […]

The Secret Ingredient Most Business Owners Miss (and How to Get It!)

An entrepreneur reviewing a dashboard with key financial metrics.

Hey there, fellow entrepreneurs! Ever feel like you’re crushing it in your business, but still have this nagging feeling that something’s missing? Like you’re leaving money on the table or missing out on opportunities? I get it. We pour our hearts and souls into our businesses, but sometimes, the thing that truly sets us up […]

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